Located in the area of Nha Trang Lodge
Hotel, pho 24 (noodles) restaurant is the 23rd outlet of the pho24
chain. Pho24 trademark has been present in Ho Chi Minh City, Hanoi,
Hue, Da Nang, Vung Tau, Binh Duong, Jakarta (Indonesia) and
Philippines…In 2005, pho 24 has been selected to win the “Most reliable
pho venues in Vietnam’ by the Guide magazine. Pho (noodle soup) is one
of the quintessential Vietnamese dishes, contains all the kinds of
ingredients, fresh, natural, well-balanced and delicious.
Pho 24 boasts 24 ingredients and spices to enhance its full and rich flavor. Pho 24 will open for 24/24h. A bowl of pho from Pho 24 is not only tasty but also looks appealing.
The owner of pho 24 is Ly Qui Trung, a businessman very successful in the food and drink sector built Nam An Group. Pho 24 is a very good example of consistency, a secret in branding. It has rapidly created a good brand image for hygienic and quality noodles. The consistency in brand execution reflects that Pho 24 has a good brand strategy with a clear brand positioning. Trung said that pho is a perfect meal because it is rich and nutritious. It can be served with fresh vegetables. It’s relatively cheap compared with other dishes. It suits the tastes of most anyone in the world.
Author: Khanh Hoa



















